Greenearth Culture's focus and core competency is bamboo construction, which has significant economic, social and environmental impacts. Greenearth Culture also specialize in composite structures with reclaimed timber, bamboo, jute, cane and coir detailing for its bamboo shelters

Greenearth Culture’s vision is “To induce a culture of using the renewable bamboo and its products ‘consciously’ towards the larger goal of creating a sustainable environment” and its mission is “to bridge the gap between rural supply and urban demands with eco-friendly bamboo products. Its goal is ‘Profit for All’, hence, Greenearth Culture is ensuring the financial stability of artisans by creating a model by which the artisan now dictates how much she/he can earn, that is, through micro entrepreneurs who make good quality work within pre-determined timelines. Greenearth Culture in turn gets premium quality craftsmanship for all products designed for its up-market urban clientele.

One of its significant products is CHIVA – a handcrafted bamboo veneer made from bamboo fibre, treated with non-toxic preservatives, stained with natural dyes and woven by skilled crafts persons using traditional skills. It is processed under stringent quality standards and is green material for use in urban homes, offices or leisure places, etc. Greenearth Culture has the expertise to develop high quality and large scale pre-engineered modular bamboo cottages, villas, gazebos etc. of tropical styling produced with authentic treated bamboo. It also provides a range of interior and exterior finishes.

Bamboo is a renewable resource, which depending on the species, can thrive in a wide range of climates, can grow 1-to-4 inches in a day. Bamboo cultivation does not require use of any fertilizers, pesticides, or herbicides, can be re-harvested every three years without any harmful effects on the environment, and regrows quickly after being cut down. Moreover, bamboo can be used as a substitute for hardwoods and contribute substantially to reduction of greenhouse gases since it releases 35% more oxygen into the atmosphere than hardwood trees. Bamboo production and the manufacturing are labour intensive and hence provide employment to many people. Further, almost every part of the bamboo plant is used to make a wide variety of products, including soil-enriching mulch, furniture, paper, flooring, charcoal, building materials, chopsticks etc. In addition, since bamboo fibres are stronger than wood fibres, bamboo is less likely to warp in changing atmospheric conditions.

1. it has revived a dying art and has helped to generate income for the artisans
2. It has enabled the bamboo worker have access to good quality raw materials and ultimately better incomes, and
3. 3. by promoting products made out of bamboo, it is contributing to environmental sustainability/ curbing of the effects of global warming.